Management

Eliran Toren

CEO and Co-founder

Eliran Toren brings more than 20 years of management experience in the technology and communications industry. Prior to founding MSolutions, Eliran spent five years as Vice President for Sales at Valens, the inventors of HDBaseT. In this position, Eliran contributed to the establishment of HDBaseT as the connectivity standard in the ProAV market, selling to and integrating with the world’s largest electronics manufacturers. Eliran built a global sales and distribution team and expanded the company’s business to more than $50M a year. Prior to Valens, Eliran was Associate Vice President of Sales & Marketing for APAC at ECI Telecom, in addition to other management positions in marketing and product management at the company. Eliran holds a B.Sc. in Electrical and Electronic Engineering from the Holon Academic Institute of Technology.

Ariel Marcus

CTO and Co-founder

Ariel Marcus brings more than 20 years of experience in multi-disciplinary product development, customer support, interoperability and system integration. As an HDBaseT expert, Ariel realized the lack of reliable and cost-effective solutions for testing and monitoring of HDBaseT networks, and this is the essence of Msolution – to provide a suitable solution for installers and integrators. Prior to M Solutions, Ariel was Worldwide Customer Support Director at Valens, the inventor of HDBaseT technology. At Valens, he was responsible for worldwide customer support, problem resolution, design review and product integration. Before Valens, Ariel led multi-disciplinary product development teams at Infineon and Spansion, where he led projects from design to production. Ariel holds a B.Sc. in Electrical Engineering from Ben Gurion University and an MBA in Business Administration, from Derby University.

Philip Bass

UK Country Manager

Philip who joined us in early 2019 brings more than 20 years’ experience across various categories within consumer electronics and I.T. Philip has worked with international brands and organisations in various senior roles, including Haier, PURE, Kodak, CTX and The Energy Saving Trust to name a few.
Since 2008 Philip has worked with and represented a number of companies from global brands to small startup’s and was successful in both developing products and taking them to market. Philip has consistently delivered for his clients and with his broad range of skills and experience across distribution, reseller and retail both domestically and internationally Philip is well positioned to develop our brand in the UK and across Europe and beyond.
Philip has a BA(Hons) in Marketing & Management from Middlesex University and lives in North West London.